Fireside Chat: Story is Strategy

A talk by Andy Raskin
Strategic Narrative Expert, Andy Raskin

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About this talk

Most leaders think about story as a kind of presentation layer — a way to make whatever they're pitching seem more attractive. In this 30-minute fireside chat, Andy Raskin shares why the smartest CEOs view story as much more than that — as an expression of strategy that guides not only selling and marketing, but also product development, recruiting, fundraising—everything.

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