Esther Choy

Esther Choy

President and Chief Story Facilitator
Leadership Story Lab

November 04, 2020, 08:00 PM

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About this Speaker

Esther Choy is the President and Chief Story Facilitator at Leadership Story Lab, where she teaches storytelling to institutional and individual clients who are searching for more meaningful ways to connect with their audiences. Leaders, in turn, use their stories to communicate authentically, inspire others and create a lasting impact that they previously considered out of reach. Since 2010, Esther has combined the science of persuasion and the art of storytelling to help her clients gain a competitive edge. Since launching Leadership Story Lab, Esther and her team have served clients such as, United Airlines, Tyson Foods, ZS Associates, PwC, Brookfield Asset Management, US Cellular,, and SC Johnson. She has helped them get promoted, excel in their jobs, and motivate their teams and customers through storytelling. To-date her investment- firm clients have raised over $5 billion in new assets under management. Esther is the author of the book Let the Story Do the Work: The Art of Storytelling for Business Success, and her work can be seen regularly on,, and An alumna of Kellogg School of Management at Northwestern University as well as Texas A&M, Esther holds both an MBA and an MS in Higher Education. She is a lecturer with Northwestern Kellogg School of Management. She spent nearly half of her life in Hong Kong, the other half in the US, and has relatives on three continents. Her ideal day is one where she can help others grow, have deep and meaningful conversations, and enjoy a strong cup of coffee. She lives in Chicago with her husband and two daughters.

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